Toy Fair 2012 was amazing! The shear number of toys I saw in one day was over the top, but even more exciting than seeing all the new dolls and toys was meeting everyone – especially the Doll Diaries sponsors. If you look to the right you will see the big ad for My Doll’s Life – that is the retail side of Sophia’s Heritage – one of the largest wholesale suppliers of doll clothes, furniture and accessories. It was so much fun talking with Cynthia and Carlyn and getting to put a face to the name and emails.

From the wooden dress rack (which I love because you can pick it up and move as well as store shoes and accessories in it) to the vanity and bunk bed, Sophia’s goes to great lengths to make sure their items are of the highest quality, are designs kids will love and are safety tested. (Note – The heart pjs in the photo are new for 2012 and are not yet available.) Retailers who sell Sophia’s Heritage items were at Toy Fair to see the collection – complete with the new items and place orders.

I had not seen these adorable Back Rest pillows for dolls yet. I know they are not new, but I just thought they were the cutest thing. Don’t you just love the stripe detail in the vanity, too?

Sophia’s has their own line of 18″ play dolls as well as lots of fun furniture and accessories perfect for hours of play time. Each of their dolls comes dressed in an outfit of their own and retails for $67.50. Their little faces are just too cute.

Here is another photo of the bunk bed from another angle. All of their furniture is so cheerful and very contemporary. They have clothing and accessories for every style that are affordable, too.

So many of the Sophia’s doll clothes and accessories are inspired by today’s trends – like these fun totes for the dolls that remind me of a Vera Bradley bag or two I may have. Some of the new items that I can’t share with you yet are very similar in style to outfits my own girls wear and love.

Look for more on new outfits and items from Sophia’s in the weeks to come and be sure to follow Tori on their blog for the outfits of the week and any special offers they may be running.

PS. Sophia’s is the company that is supplying all the t-shirts for the exclusive Doll Diaries t-shirts this year – a big THANK YOU for them!