What’s new with Tonner Toys? It looks like they have a lot of fun ideas in the works based on what I saw at Toy Fair. In case you don’t know, Tonner Toys is a division of Tonner Doll which focuses more on play dolls and dolls for the beginner collector. I was actually introduced to the wonderful world of Tonner dolls (and their Wilde Imagination division, too) after discovering Little Miss Matched dolls. LMM dolls were created by Tonner Toys under a licensing agreement with Little Miss Matched. There was a set of four poseable dolls with loads of personality and you could buy them at Toys R Us or on the LMM website. Last year we learned that the LMM license was not extended and we were introduced to another creation from Tonner Toys who shares the same body as the LMM dolls, her name is Maudlynne.
Now Maudlynne Macabre is a quirky little character who lives in a Victorian Mansion and has her own take on things. This is a photo of my Maudlynne wearing her original meet dress. You can currently purchase Maudlynne at FAO or the Tonner Doll website.
Tonner Toys is looking to expand Maudlynne’s line a bit this year and hopefully we will be able to find her in additional stores this fall. All of the fashions on display at Toy Fair are prototypes and are not yet in production. This outfit is called Midnight Walk and I think it is a very sweet look for Maudlynne. It retains her quirkiness but is a little brighter and a style that is also very age appropriate.
Like I said, Maudlynne is a bit quirky. Her best friends are a Raven and a ghost named Victoria. I guess it is very logical that she would have an outfit called Satin Seance and that her Pajamas Set is called Dead Tired. Oh my. What a little cutie!
I just love this funky ensemble Maudlynne has put together – complete with tennis shoes very reminiscent of Little Miss Matched (since this is a protoype – they may actually be LMM shoes right now). In the background you see the original Maudlynne in her packaging.
Meet Maudlynne’s BFF Victoria the ghost. Now making a ghost into a doll is quite the challenge! I first got a peek at Victoria a few years ago at Toy Fair and I am happy to see that she is still around and has an additional outfit, too. I like her purple dress – it looks lovely with her light blonde hair.
Hopefully we will see Maudlynne, Victoria and some new fashion packs on store shelves (or at least on the Tonner website) for sale this fall.
When I first saw the City Girls line two years ago, I immediately thought of them as the beginning step for potential Tonner doll collectors. These fashion forward, young professionals mix fashion with passion in all areas of their lives. It looks like the girls got new “meet” outfits and are being marketed as Beginner Collector Dolls. You can still get two of the originals on the Tonner Doll website right now.
The City Girls are fashion dolls that are 15.75″ tall and are highly poseable. These are some of the potential fashion packs for this year.
When Diana was in the NY FAO Schwarz store, she found a few of the City Girls and picked up Astor for herself. These dolls have beautiful faces and their fashions are so much fun.
Remember a few weeks ago when I showed you the InstaMotion Valentine’s Day cards featuring City Girls? Well it looks like they may show up on some other products like journals in the future.
The Tonner Toys team is working with the team that created the Top Model line of creativity sets and stationery in the UK/European market and are looking to launch something similar in the US – although it may be called Style Model. The collection consists of everything from colored pencils to sketch books, stationery to gift products. You would most likely find this line at say, Justice, at least for now.
As part of the Top Model/Style Model line, the Tonner Toy team has been working on a set of fashion dolls inspired by the sketches and designs in the line. Again, these dolls are just PROTOTYPES.
Their big eyes and round faces definitely remind me of my favorite Ellowyne dolls from the Wilde Imagination division of Tonner.
It will be very interesting to see where this collaboration goes. I’d love to see more of the Tonner Toys talent on shelves in stores nationwide!
Hanging out with the Tonner team of Jason, Jack, Robert and Michelle was definitely one the highlights of my trip. I had never met Michelle before – although we have talked many many times – she does the social media for Wilde Imagination and is the primary point of contact for all things Wilde, too. It was nice to finally meet her in person! As we were wrapping up our visit, Michelle graced me with a very, very special gift.
But that is worthy of a post all its own!! Stay tuned. You will LOVE her.
I am so impressed with the direction and partnerships Tonner Toys are working on. I hope we see more of the products on shelves in our favorite stores this holiday season!