Visiting the Madame Alexander booth at Toy Fair this year was just so much fun – the atmosphere was just so much more alive than it has been in the past! I LOVED that they had Ruben making doll hats (if you missed my post on this – go here), there was a Wizard of Oz photo op area complete with a life size cut out of all the Wizard of Oz characters, and even an area highlighting the new DIY sets for 18″ dolls. While I primarily focused on the 18″ dolls and the fashion dolls, Madame Alexander had their complete line of collectible dolls, licensed plush and the newborn nursery baby dolls there as well. In case you missed it, I recognized Madame Alexander a few different superlatives in my Toy Fair wrap up post.
If you are looking for Madame Alexander 18″ dolls, you have a few choices. There are the Favorite Friends dolls which are sold on the Madame Alexander website and specialty retailers like FAO, The Toy Shoppe, Barnes and Noble and more. There are the Dollie & Me 18″ dolls sold at Dollie & Me, Kohls and other retailers and there are a few additional lines made by Madame Alexander that you can find at Wal-Mart, Costco other big box retailers from time to time.
This is the 18″ Favorite Friends line. Most of the dolls and outfits on the top shelf are combinations we have seen before. On the bottom shelf is the new line for this year – and these dolls have removable wigs. You can purchase additional wigs and swap them out. The wigs are held in place by a large velcro dot on the dolls’ scalp allowing for some fun combinations. The princess doll in this photo is a prototype which is why she is shown with rooted hair still.
Here is a closer look at some of the dolls with removable wigs. They will be about $70
As I said before, the princess will have a detachable wig – this is just a prototype. The face they are using for these dolls is definitely one of my favorites.
The final two in the collection that have detachable wigs.
This year Madame Alexander has teamed up with designer Isaac Mizrahi for a line of 18″ Favorite Friends and two of their collectible dolls that I will show you further down in the post.
What a FUN line – I just love them all. Actually if I had to pick a favorite it would be pretty hard! The outfits are fun and trendy yet still age appropriate. Which one do you like best?
This is how they will be packaged. I am not sure where these will be sold or at what price point – I will be sure to update you as soon as I know.
Madame Alexander has so many really cute accessory sets for the 18″ dolls. I just LOVE the polka dot sunglasses.
Cowgirl and a poseable plush horse for 18″ dolls. The pony is about $60 and is available on the Madame Alexander web site now.
A look at what is new in the Dollie & Me line for this year. The Dollie & Me dolls have slightly different faces and a lower price point. Again, you can find them at Kohls and other retailers – especially in the latter part of the year. The premise behind Dollie & Me is the matching girl and doll outfits which are super adorable. Another place to watch for good deals on Dollie & Me is Zulily.
Dollie & Me furniture and accessories.
New to the 18″ accessories line this year is the Do It Yourself collection. The doll dress comes with a pattern printed on it and washable fabric markers so girls can let their inner designer get as creative as they wish! Once you are done and your doll has modeled the dress, pop in the wash and the color comes out and you have a blank canvas to create on again. I just LOVE this concept!
There are four sets in the series – the dress set above, decorate your shoes set, a jewelry set and a decorate doll hats set. FUN!
Back to Isaac Mizrahi! Available in August, this 21″ fully articulated Cissy doll is dressed in a modern iconic dress inspired by one of Isaac’s recent designs. In addition to the accessories, it will also come with an illustration card, drawn by Isaac Mizrahi. This limited edition of 75 dolls is truly geared towards collectors and is priced at $999.95.
The 16″ Alex doll version is inspired from a classic lsaac Mizrahi runway look, dressed in a white ribbed tee shirt and long “Isaac pink” taffeta ball skirt with pink tulle under slip. Topped with a short orange and pink striped puffer jacket and brown faux fur trapper hat, this classic is completed with black motorcycle boots. She is priced at $199.95 and is limited to 250 dolls – available in June.
I know we have quite a few Steam Punk fans so I had to take a photo of Steam Punk Alice in Wonderland for you! Cissette – 10″ blonde, blue-eyed collectible doll – appears as Alice in Wonderland with a Steam Punk twist. She is available in May.
You can’t have Alice without the Mad Hatter! The 10″ version of this Madame Alexander classic gets the Steam Punk treatment to go with Alice. Again, these are not play dolls and are definitely geared to the collector market.
We aren’t in Kansas anymore!! Madame Alexander has done their version of Wizard of Oz in Steam Punk fashion on a 16″ articulated doll meant for collectors (approx. $300 each). Right now the series includes the Wicked Witch of the West, Dorothy – complete with a robot version of Toto – and Glinda the Good Witch.
Dorothy’s Ruby Red boots are AWESOME! Can I have them in my size please? The fun thing about these Steam Punk versions is the creative interpretation of the characters combined with the Steam Punk accents. The detail is just fascinating!
I had to give you a closer look at Toto – too much fun!!
Again, I did not even come close to covering everything Madame Alexander had to offer!! You can see the rest of the preview catalog at: Madame Alexander Preview Catalog.
I do want to thank the Madame Alexander Toy Fair team again for being so welcoming! We had a great time visiting their showroom.