When it comes to a brand that just makes you HAPPY, Adora Dolls has it covered. Their mascot, the FabFairy, is guaranteed to make you smile – and is perfect for the Adora message of spreading love and joy through doll play. Laura visited the Adora Doll booth at Toy Fair 2015 and spent some time catching up with the Adora team.

Toy Fair 2015 Adora

Fab Fairy invites you to join her for tea!

Toy Fair 2015 Adora

Adora is known for their play dolls but also their more collectible toddler dolls – like this one inspired by the Wizard of Oz.

Toy Fair 2015 Adora

Do you remember the cute Panda Outfit that we showed you last year? Each year Adora holds a Young Designer contest called by Kids for Kids where girls can submit their designs and one lucky girl will earn the Young Designer title and have her outfit made by Adora. Kayla’s Panda Outfit was the 2014 winning outfit and the 2015 winner was Isabelle with her adorable Cowgirl Outfit.

Toy Fair 2015 Adora

Adora is looking for their next designer and it could be YOU! This year’s theme is Adora by the Shore, so get out your colored pencils, print out the entry form (Adora by Kids for Kids entry form PDF) and start designing the beach outfit you would love to see Adora make.  It would be awesome if the winner was a Doll Diaries community member!

Toy Fair 2015 Adora

Adora’s line of 18″ play dolls have some new accessories and they have the best shoes! They are able to share clothes with the main 18″ doll brands and their clothes are very well made.

Toy Fair 2015 Adora

New to Adora this year is a fun new line of dolls for little girls called Mixxie Mopsies. Little hands can learn how to manipulate buttons and be creative! Mixxie Mopsies limbs are interchangeable using simple button closures. Too much fun. Mixxie Mopsies retail for just under $40 and will be available in late May.

Toy Fair 2015 Adora

For little ones ages 12 months and up My First Adora dolls are super huggable, have a magnetic pacifier and removable clothes. I just love their friendly little faces, too! These are new and should be available in the next week or so.

Toy Fair 2015 Adora

The Adora 20″ Toddler Time babies are popular with collectors and children. They are meant for ages 6 and up.

With dolls for children of all ages, Adora continues to bring new ideas to the doll play space through color, sweet faces and fun! You can buy Adora Dolls at adoradolls.com, specialty toy retailers and on Amazon.com.