I know many of you have been patiently waiting for my report on the Hearts for Hearts Girls!! Well, the wait is over and I have some interesting updates for you. If you are new to the Hearts for Hearts Girls brand, they are 14″ vinyl play dolls made by Playmates Toys and a portion of the profits from each doll goes to charities around the world via World Vision. To date, Hearts for Hearts Girls have raised more than $300,000 to give back to communities all over the world. (This is why I gave them my Goosebumps Award for Toy Fair 2014 – that and best new doll)
The biggest change to the Hearts for Hearts Girls line this year is that the flap that used to cover the dolls’ boxes has been removed making it easier for buyers to see the dolls and their adorable faces on store shelves. I personally think this was a great idea!
Meet Surjan – one of the new dolls for 2014. Surjan is from Nepal (between India and China) and her story line is that she was sold as a slave to a factory that makes rugs. She is rescued by a woman named Gubal and given a new life with her family in Kathmandu. Like the other Hearts for Hearts Girls stories, Surjan’s story is based on research and the stories of girls and their families in that region of the world. Her story brings awareness about issues many of us have never heard of and it is meant to be a story of hope, too.
Remember this is a prototype of Surjan. Once the doll goes into production they may make subtle changes to her outfit, accessories and the doll itself as they need to. Surjan has pierced ears and a nose ring which is considered common place in her country.
Meet Nyesha. I absolutely fell in love with Nyesha as a doll (although that hair may be tough to care for) and her story touched my heart. The snapshot below says Nyesha is from the Bronx in New York City, but when she goes into production that will actually change to be Harlem. Nyesha is proud of her heritage and has big dreams – even though like so many other children in United States (and the world) she deals with hunger on a daily basis.
What a beautiful face!! Like I said, that hair is going to be a challenge, but she is just absolutely GORGEOUS. If you see her in stores, get her – I predict she will be even more popular than Lauryce has been.
Her outfit is so cute – I love the mix of patterns and materials – very New York, very sweet and it fits her personality.
So what you expect to see on the shelves this year? Mosi, Shola and Lauryce are currently on the shelves at Target, although they may not have all three in stock. You can expect to see Zelia, Nahji and Consuelo along with Nyesha and Surjan showing up in Target, Toys R Us and other retailers in June/July. Target gets shipments that contain an assortment of dolls and they do not know which dolls they have until they are on the shelf.
Tipi, Dell, Lillian and Rahel are out of circulation for the time being – if you see them in a store, get them while you can. Stores like Marshalls, Ross, Home Goods and Tuesday Morning are good places to look for the dolls and their outfits. Unfortunately we are seeing these dolls go for very inflated prices on eBay and Amazon.
So what do you think of Nyesha and Surjan? How about the new packaging?