Madame Alexander 90th Anniversary

Another one of the showrooms I REALLY loved visiting at Toy Fair was Madame Alexander, who is celebrating their 90th Anniversary this year! In this picture, Wendy Celebrates Madame Alexander is a limited edition doll just for this year.

From press materials:

Alexander Doll Company, Inc. was founded 90 years ago by Madame Beatrice Alexander Behrman, the daughter of Russian immigrants. She was raised in her father’s doll hospital—the first in America—and often played with the dolls waiting to be mended. Her love of dolls led this dynamic woman to creating her own line of dolls. Madame Alexander infused a sense of excitement and wonderment in her fine quality, handcrafted dolls. She initiated a series of firsts in the toy industry: the first doll based on a licensed character (Alice in Wonderland), which led to the creation of dolls based on characters from popular motion pictures; the first to bring feature baby dolls to market; the first to create dolls in honor of living people (Queen Elizabeth, the First Ladies, the Dionne Quints). Madame Alexander was also the first to introduce the first full figured fashion doll (Cissy) with haute couture outfits.

Madame Alexander Favorite Friends

I am just LOVING the new face mold of the new Favorite Friends dolls for this year. These are 18″ play dolls that can wear American Girl and most other 18″ doll brand clothing. While Madame Alexander makes 18″ dolls for lines like Dollie & Me, Walmart and Target, the Favorite Friends are the ones that are the highest quality and sell for about $55 retail. From left to right we have Summer Fun, Varsity Girl and Mixed Prints.

Madame Alexander Favorite Friends

The Madame Alexander 18″ princesses are a must for any Disney princess collector. I honestly can not decide which one, Snow White, Sleeping Beauty or Cinderella, that I like best. They really are gorgeous. Madame Alexander’s 18″ dolls have a soft body but it is really a 3/4 soft body because their chest and shoulders are vinyl giving sundresses, sleeveless and open next styles a better look. The Favorite Friend behind Snow White is Flower Power.

Madame Alexander Favorite Friends

From left to right, Sweater Dressing and another look at Summer Fun and Mixed Prints.

Madame Alexander Favorite Friends

And, another look at Varsity Girl and Flower Power.

Madame Alexander Favorite Friends

I just love the new, softer sculpt of their faces. What a pretty doll!!

Madame Alexander Favorite Friends

You can see the difference in the shape of the faces compared to the Favorite Friends from previous years – the ones on the top shelf.

Madame Alexander Favorite Friends

In 2012, Kahn Lucas Lancaster, Inc., designer and wholesaler of branded girls’ dresses and fashion collections, acquired all intellectual property and select assets of Alexander Doll Company, Inc. Kahn Lucas had been a long time licensing partner with Alexander Doll under Kahn Lucas’ award-winning Dollie & Me® brand of matching girl and doll apparel and related fashion accessories.  You can find Dollie & Me at Kohls, among other major retailers, and they certainly have quite a bit planned for the line this year. 

Madame Alexander Favorite Friends

This doll looks like the Favorite Friends doll we already have, McKayla, but I am going to have to track down that outfit once it is available in stores.  I love the color palette and those boots with the skirt. If anyone sees it later this year, let me know! 

Dollie and me

A Dollie & Me bed and armoire is in the works for holiday 2013. Keep an eye out in stores like Kohls later this year.

Classic Madame Alexander

The display of the play Baby Doll line of Huggums (12″) and Pussycat (14″) dolls – oh so sweet.

Classic Madame Alexander

Madame Alexander-1923 –  A  21”, fully articulated, Cissy as Madame Alexander, dressed as she would have been in 1923 when she began the company. Since she is the Madame, the famous doll maker, she comes with two very sweet little cloth dolls.

Classic Madame Alexander

A closer look at this stunning collectible doll. She is truly for the collector as there are only 125 made and she comes with a price tag of about $1500.

Classic Madame Alexander

This 8″ Wendy as Scarlet O’Hara is part of the new Gone with the Wind collection for 2013.

Classic Madame Alexander

Another iconic American brand brought to life by Madame Alexander is the Pan Am stewardess. I was captivated by the versions they had last year and for this year they have  Coffee or Tea with Pan Am™, a fully articulated, stewardess, as they were called then, with short, curly Taffy Tan hair, dressed as she would be in 1970.  Cissette arrives carrying a black and white molded tray that holds a black and white coffee cup, a plate of food, a pastry, a white vinyl napkin and dinner utensils.

Angelina Ballerina

Everyone’s favorite ballet dancing mouse, Angelina Ballerina, continues to thrive at Madame Alexander. 

Angelina Ballerina

New this year, an 18″ Bedtime Angelina, Periwinkle Tutu and Swan Lake Angelina (you can see Swan Lake Angelina in the photo of the collection in the center of the second shelf). 

Pinkalicious

Another popular character in the plush line is Pinkalicious. Oh so girly and fun – a perfect companion for reading stacks and stacks of Pinkalicious books.

Fancy Nancy

Madame Alexander has had the Fancy Nancy license as part of their collection for awhile. Fancy Nancy and her BFF Marabelle are washable so they can go on plenty of adventures with friends.

 

 There was a lot more to see in the Madame Alexander showroom, depending on what you were most interested in – collectible dolls, 18″ play dolls, plush characters, or baby dolls. I just couldn’t capture it all, so I took photos of what I thought you would be most interested in. Obviously, the 18″ play dolls are what we want to see most, and I can honestly say, the new Favorite Friends are just adorable! I will let you know once they are available on the web site and in specialty toy stores.