One of the booths I was most curious to see at Toy Fair was the Adora Dolls booth because they have just gone through a major rebranding and have made quite a few changes to their doll line. In comparison to last year’s booth, the atmosphere had so much more energy and was much easier to browse and get a feel for the entire product line. Basically Adora carries a variety of baby dolls and accessories for play, 18″ dolls for play and some toddler dolls that are more for collectors.

*Note – I forgot the ‘s’ in AdoraDolls.com on every one of these photos – yikes! 

Adora Doll

One corner of the booth was dedicated to the freshly redesigned 18″ doll line. They have updated the dolls’ faces, given them new meet outfit and redesigned their wardrobe to be more fashion forward. Actually, some of their outfits were so nice I would gladly take them in people size, too.

Adora 18" dolls

Of the 18″ 4Ever Friends line, this one is my favorite!  I love her toothy grin, updated meet outfit and friendship bracelet. I would really like to do a review of this one to see how she fits other 18″ brand clothing and how she looks side by side with them.

Adora 18" dolls

The other new 4Ever Friend I like is this one with the dark complexion and curly hair. Her new face mold is definitely a big improvement over previous versions. As for the blonde and brunette dolls, I am not too sure yet. Something about their mouth does not appeal to me, but that is just ME, they might be the look someone else finds adorable.

Adora 18" dolls

In my opinion, the biggest improvement in the Adora line is their fashions for the 18″ dolls. Can I have the red coat in my size please?  I would like to get one or two of the new outfits once they are available to try on our dolls – I’d like to know which 18″ brands can share these as they all have such great mix and match potential.

Adora 18" dolls

Look at the cute backpack in the Town and Country set! And the green sweater is quite unique with the sides being a little longer than the front.

Adora 18" dolls

I really hope the Adora doll shoes fit our other dolls because let me tell you, they have a ton of cute new shoes and boots planned for release this year!

Adora 18" dolls

Now that is a well stocked armoire!

Adora baby dolls

In addition to the 18″ doll line, Adora has so many cute play dolls for younger girls. One of the the last baby doll items my girls were willing to part with was the stroller – Adora has doll strollers in every style you can think of from the simple umbrella stroller to a trendy jogging stroller. They are well constructed and ready for years of play.

Adora baby dolls

SnuggleTime Babies are perfect for even the youngest dolly girls with their plush bodies and limbs and soft vinyl faces.

Adora baby dolls

See the BathTime Baby in the hooded froggy towel? Yep, I wanted to snap that little cutie up right on the spot! This is another wonderful line for little ones ages 12 months and up. My girls loved taking baby dolls in the bath tub with them and the addition of the hooded towels makes these sweet babies irresistible.

Adora baby dolls

More options for little ones!

Adora baby dolls

How sweet is this, complete with sleep eyes!

Adora baby dolls

In the center of the booth was a display with all the different Adora play dolls. I took a few photos of their toddler dolls which strike me more as collectibles, but they came out blurry.

Adora has a new mascot – the sweet little fairy!

Adora has a new website in the works and I am assuming that once it is ready, all of the new products will be available on the website. You can also find Adora dolls in specialty toy stores and some of the line is also available on Amazon.