One of the booths I was most curious to see at Toy Fair was the Adora Dolls booth because they have just gone through a major rebranding and have made quite a few changes to their doll line. In comparison to last year’s booth, the atmosphere had so much more energy and was much easier to browse and get a feel for the entire product line. Basically Adora carries a variety of baby dolls and accessories for play, 18″ dolls for play and some toddler dolls that are more for collectors.
*Note – I forgot the ‘s’ in AdoraDolls.com on every one of these photos – yikes!
One corner of the booth was dedicated to the freshly redesigned 18″ doll line. They have updated the dolls’ faces, given them new meet outfit and redesigned their wardrobe to be more fashion forward. Actually, some of their outfits were so nice I would gladly take them in people size, too.
Of the 18″ 4Ever Friends line, this one is my favorite! I love her toothy grin, updated meet outfit and friendship bracelet. I would really like to do a review of this one to see how she fits other 18″ brand clothing and how she looks side by side with them.
The other new 4Ever Friend I like is this one with the dark complexion and curly hair. Her new face mold is definitely a big improvement over previous versions. As for the blonde and brunette dolls, I am not too sure yet. Something about their mouth does not appeal to me, but that is just ME, they might be the look someone else finds adorable.
In my opinion, the biggest improvement in the Adora line is their fashions for the 18″ dolls. Can I have the red coat in my size please? I would like to get one or two of the new outfits once they are available to try on our dolls – I’d like to know which 18″ brands can share these as they all have such great mix and match potential.
Look at the cute backpack in the Town and Country set! And the green sweater is quite unique with the sides being a little longer than the front.
I really hope the Adora doll shoes fit our other dolls because let me tell you, they have a ton of cute new shoes and boots planned for release this year!
Now that is a well stocked armoire!
In addition to the 18″ doll line, Adora has so many cute play dolls for younger girls. One of the the last baby doll items my girls were willing to part with was the stroller – Adora has doll strollers in every style you can think of from the simple umbrella stroller to a trendy jogging stroller. They are well constructed and ready for years of play.
SnuggleTime Babies are perfect for even the youngest dolly girls with their plush bodies and limbs and soft vinyl faces.
See the BathTime Baby in the hooded froggy towel? Yep, I wanted to snap that little cutie up right on the spot! This is another wonderful line for little ones ages 12 months and up. My girls loved taking baby dolls in the bath tub with them and the addition of the hooded towels makes these sweet babies irresistible.
More options for little ones!
How sweet is this, complete with sleep eyes!
In the center of the booth was a display with all the different Adora play dolls. I took a few photos of their toddler dolls which strike me more as collectibles, but they came out blurry.
Adora has a new mascot – the sweet little fairy!
Adora has a new website in the works and I am assuming that once it is ready, all of the new products will be available on the website. You can also find Adora dolls in specialty toy stores and some of the line is also available on Amazon.
Firstie!! I love them!
2ndy
Thirdie!
Fourthie sooo cute! Are they a sponsor so you could do a giveaway?
I love that African American doll, and those new outfits look great!
char did la dee da dolls have a booth at the toy fair?
sixthie!!!
Is there going to be a doll of the day?
Maddie – I am hoping they will want to sponsor a giveaway once their new items are available.
Bailey – yes, my La Dee Da report is still to come.
Alyssa – yes, the Doll of the Day is BACK today.
12thie
Aww…they’re so cute!
Cute! And yes you are right char, the 4 ever friends line has definitely improved!
Awesome! Does anyone know if their clothes would fit American GIrl dolls?
I think they will but I am hoping to get some of the new outfits to do comparisons with.
sweet la dee da here I come!!
Char~ can ag’s fit Adora clothes?? and how much are they? i hope they do fit ag’s because there clothes are SOOOOOO cute!!!
why is it called a TOY FAIR if kids can’t come?????
I love the babydolls! So sweet!
Megan – I have an outfit from last year and AGs can wear it, but it looks better on Maplelea dolls who are a bit slimmer. Once Adora’s new website is up with all the new products we will have a better idea and hopefully I can get some items to try on the other dolls.
the towel babies are so cute! Great improvementson the 18 inch dolls!
I agree with you char. I love the 2 new dolls.
I’m wrapping all my thoughts about these dolls in one big word: LOVE!!!!!
These are all so adorable! I’m SO hoping that these clothes fit AG – how can I resist those ADORABLE pink boots?
Cute! I love that outfit with the red coat!
In the sixth picture I have the same boots in tan- for me and my dolls!!!!!!!!
This I don’t really like, accept for the clothes.
LOVE the clothes!
A La Dee Da booth? YAY! excited to see that!!
I agree with Julia. I don’t like the new 18″ dolls, but the clothes are cute.
Can AT dolls share clothes with the 18 inch doll line? I think some of the outfits were really cute!
I meant AG
I hate spell check!
iloveag – yes they can