New Barbie Line “So In Style”

Mattel has launched a new line of African American Barbie dolls that are inspired by designer Stacy McBride-Irby. The dolls are a direct spin off of the Barbie and Grace story and are meant to give girls another set of smart, sassy and fashionable “role models”.  From the Barbie Collector web site:

As told by designer Stacey McBride-Irby, the So In Style™ story revolves around Grace™, who was friends with Barbie® in Malibu before moving away to Chicago, where she met Trichelle™ and Kara™, her new BFFs. There, they began to mentor young girls in their community – Courtney®, Janessa™, and Kianna®.

“I want them to be examples to real girls,” says McBride-Irby, “but I wanted to make sure they had an aspirational theme also, that moms will hone in on.” Each pair comes with accessories that reflect their interests – math and music, drill team and science, art and journalism. Read more