Springfield Dolls SFStyleClub is Fun for Girls

Our friends at Springfield Dolls have just launched a fun, age appropriate, online world for girls to play, dress up dolls, be creative, solve puzzles, earn points, make wishlists and more. It is called the SFStyleClub. Like most online extensions of brands, you create a user name and password, get parental approval if you are under 18 and then get started.

The first thing you get when you authenticate your account is a free SFStyleClub bracelet for girls. The parent authorizing the account gets to fill out the mailing info and your bracelet will be mailed out in January. Once inside the SFStyle Club you select the doll you want to play with, get creative with her wardrobe, do activities and earn points along the way. What are the points for? At this point it looks like you use the points to unlock new areas of the game, get new virtual outfits and more.


Natalie logged on this morning and had a lot of fun creating outfits for Olivia and the other dolls. After creating an outfit you can share it via email – when you do it looks like this:


I think it is great that the list of all the items you used in the outfit show up in a list complete with SKU numbers so that you can re-create the outfit at home for your own dolls, too.

Go give the SFStyleClub a try! And if you have any feedback, leave a comment and we’ll pass it on to their team – they’d love to hear what you think and what you like!

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  1. I’ve visited that site before. It’s really fun. : )

  2. I have an account there! It is a lot of fun. 😀

  3. This seems like a cute idea. Ill have to try it when I get to a computer.

  4. I love that site. When you earn enough point to unlock virtual clothes, you get an e-mail w/ an offer to buy that actual item! I’ve already gotten up to the red fur coat. But I don’t want that one, but I do want the peace t-shirt.

  5. i have an account its really fun!

  6. its alldoll.doodlekit.com

  7. I’m not to interested in the site, but Springfield clothes are fairly good quality clothes for a great price.

  8. I’ll have to try this site out! It looks like so much fun!!

  9. Hey! I just unlocked the Paris background and earned my socialite badge. LOL! I want that peace shirt!

  10. I just found out that the “Gina’ doll I ordered, (that has been discontinued by most places) was stolen from my front porch last night after UPS left it. I’m so mad I could scream! Instead I’m just sitting here crying.

  11. Sharry – that is horrible!! I have heard of that happening a lot this year which is so sad. Hopefully once the thief realizes its a doll and not some expensive electronics they will return it.

  12. I doubt that. More likely when he opened the package and saw a doll, they pitched poor Gina in a dumpster, *sniff*. I can only hope the thief sold her for money and someone will give her a good home. I’ll have to file a claim w/ UPS on Monday. I’ve reordered her. Let’s hope she makes it!