New Barbie Line “So In Style”

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Mattel has launched a new line of African American Barbie dolls that are inspired by designer Stacy McBride-Irby. The dolls are a direct spin off of the Barbie and Grace story and are meant to give girls another set of smart, sassy and fashionable “role models”.  From the Barbie Collector web site:

As told by designer Stacey McBride-Irby, the So In Style™ story revolves around Grace™, who was friends with Barbie® in Malibu before moving away to Chicago, where she met Trichelle™ and Kara™, her new BFFs. There, they began to mentor young girls in their community – Courtney®, Janessa™, and Kianna®.

“I want them to be examples to real girls,” says McBride-Irby, “but I wanted to make sure they had an aspirational theme also, that moms will hone in on.” Each pair comes with accessories that reflect their interests – math and music, drill team and science, art and journalism.

Other features of the dolls include new skin tones and AquaCurl hair which can be curled or straightened with a mist of water. The little sister dolls are a little taller than the Kelly line so they can interact better with the larger dolls.

Meet the Designer of the So In Style line – Part 1:

Meet the Designer of the So In Style line – Part 2:

The collection, which should be in stores shortly – just in time for the holiday shopping season,  includes:

Barbie So In Style Grace & Courtney Dolls

Barbie So In Style Kendal & Kara Dolls

Barbie So In Style Trichelle & Janessa Dolls

Additional items from the collection can be seen and purchased directly through the BarbieCollector.com site now.

August 7, 2009 by Char  Filed Under: Barbie
Tagged: , , , ,

Comments

16 Responses to “New Barbie Line “So In Style””

  1. Lena on August 7th, 2009 8:26 am

    Seeing the new little dolls…. I fear for the sake of real little girls.

    But I do like this message.

  2. priscilla on August 7th, 2009 9:08 am

    the dolls have a great message,but lena what do you mean?

  3. Lena on August 7th, 2009 9:19 am

    Look how skinny they are. Same contraversy as with barbie, the new dolls are way too skinny, promoting an unatainable immage…. that whole mess.

    But, as I said before, I like the message, and I like that they have other interest except fashion.

  4. Selena on August 7th, 2009 10:11 am

    lol ya hallelujah something mattel made that’s not fashion obsessed!!!

    but I agree, way too skinny. Girls are going to want to look like that… have you guys ever seen the collector dolls??? Their bodies are really sad. I mean, the have faint rib lines!!! :(

  5. Lena on August 7th, 2009 10:37 am

    I was mad about their Uhura doll. Nichelle Nicholes did not look like that! Seriously, give the girl some muscle. She needs it.

  6. Ava on August 7th, 2009 11:59 am

    I don’t know… l thought Barbies were meant to be fashion dolls. l mean, they’re given the bodies of models so why would want to pretend they’re normal people?

  7. priscilla on August 7th, 2009 12:34 pm

    well,your right,the dolls are kind of thin,and even my little sister who’s only 3 years old,thinks that’s she’s ugly because of some dolls. :(

  8. priscilla on August 7th, 2009 12:38 pm

    the dolls are really cute though.

  9. Lena on August 7th, 2009 12:51 pm

    Ava, that’s because Barbie was meant as a playdoll. She was never meant as a fashion doll, she only became that in recent years.

  10. Caitlin on August 7th, 2009 10:21 pm

    Barbie was originally marketed as a “teen-age fashion model” when she first came out in the fifties. She was meant to be a fashion doll, and in later years became more fun and with more playsets. She always had fashion accessories though, and she has always been supposed to represent a fashion maven basically.

  11. danielle on August 8th, 2009 12:20 pm

    I have nine dolls:nellie,marisol,elizabeth,molly,nicki,julie,mia,ruthie,chrissa.:mrgreen:

  12. danielle on August 8th, 2009 12:24 pm

    i just saw a selena gomez doll :)

  13. Ava on August 8th, 2009 4:08 pm

    Is she also really skinny, danielle?

  14. Selena on August 8th, 2009 6:04 pm

    ok, I just saw something really scary…

    we went to the store, and while my little brother was looking at toys, I saw a FAB TATTOOS barbie. I know it’s like hearts and puppies, but still, are tattoos neccesary???

    g2g babysit…

  15. danielle on August 8th, 2009 6:33 pm

    yup

  16. Sara on August 22nd, 2009 2:04 pm

    Wow. :roll: