One of our readers was at the pre-opening of the San Francisco American Girl Store and took a few photos of the new holiday exclusive outfit.
She posted these photos on instagram and emailed them to me post here. The store exclusive set is available for a limited time and is $72!
This is another photo of the outfit. My assumption is that it includes the very sparkly gown, gloves, shoes, the cape and the tiara.
So, what do you think of this outfit? I heard this is not available in all American Girl stores yet, but will be by the Black Friday weekend.
Thanks sew4dolls for sharing this with us!
$72 is outrageous. I cant even think its beautiful knowing its price. Why would anyone pay that much for a doll dress made in China?
Oh my gosh Laura your right!
I didn’t notice at first but yea, it does look very barbieish. I wish it was more like something girls actually wear. 🙁
Thanks for the photos! The dress is lovely, but I would really love to have just the cape! I don’t have a problem with the cost, but I can understand why others might.
I agree with the general consensus: Nice, but not worth the money.
WOW!!! THIS IS BEAUTIFUL!!! Too bad it’s only avaliable in stores… I can’t afford that scary price tag anyways, but even if I could I wouldn’t be able to buy this because I live too far away from an AG place!!
Hey, does anyone know what this dress is called? Also, what do you suppose is under the cape? Is the dress sleeveless?–like a tank top?–cap sleeve?–short sleeves? I am just curious.
BEAUTIFUL!!! I NEED!!!!!!!!!!!!! wayy to expensive though
thats really expensive for a doll dress! it looks kinda cheap too
$72 is a lot of money!
This. Is. SOOO BEAUTIFUL!! But seriously? $72 for that? I’d pay $30, but no way I’m spending $72 on an outfit. That’s almost the price of an AG doll, so I would just keep saving for that.
crazy4chrissa- In the second picture it looks like it’s tank sleeves 😉
~Jaclynn~
Oh my gosh it’s gorgeous! I wish it wasn’t $72!
Gorgeous… must have it! But $72? That’s almost as much as the gymnastics set!
They look like ice princesses! But they are a little pricey!
BEAUTIFUL!!!!!!!!!!!!!!!!!!!!!!!
But unfortunately TOO MUCH $$$$
$72 seems a bit too much.. I think $30-50 would be more fair. It’s really a gorgeous outfit though!
That is so pretty! I want it!
I love this–but it costs waaaay too much for me to consider. Plus, I’m a fair hand with the sewing machine. So I will be making the “Candy Version” of this outfit.
oh i love it to bad i don’t live anywhere near a store.
*sigh*
It’s called Merry & Bright which is the theme this year. There was a red dress called the same a few years ago for Christmas.
I love this dress, but $72–yikes. That’s a lot, whole lot for one doll outfit. It just feels like less when it’s broken in pieces which is what AG usually does like with Marie Grace and Cecile’ Mardi Gras Fairy cosutme (3 pieces), the HOliday outfit (2 pieces) or that insanely priced Hiking set that I wish were broken down further. That 2 in one skating outfit is one I like too tht is just way up there in price. I think AG is testing the waters for this price range.
Reminds me of the Frozen character. It’s something she would wear.
Anyone want it and can’t get to a store, call one, and get a personal shopper to take your order. If you order anything else over $28, you can get the store ponch they are offering at about $15 or so as well.
I wonder if there will be a lot of takers for this . The gift boxes are spectacular. I can’t swing it if I want to have any Cyber Monday funds and maybe try to get something at the Holiday sales when they discount the things in the gift boxes. If this doesn’t sell, maybe. But even at 25% off, that’s still $54 plus tax, nearly $60 for me. So I have to fold.
Mattie cool I would love to see it!!! I’m going to try to make something like this!
With me luck( because I so need it) lol
Sara
wish i could get but im getting molly soon sooo i cant get 🙁 molly would look gorgeous in an outfit like that though. sometime in the future i might make one candy themed. maybe a gumdrop studded waist band oooooh im soooo inspired
I, too, think it’s pretty but over-priced. I showed it to my daughter, offering to make one like it if she wanted. She passed — she much prefers clothes for her doll that she herself would wear and this isn’t it. The more I look at it, the more I think mini homecoming queen. I have to confess that I may sneak over to the store to see it in person even if my daughter has no interest.
Thats wicked expensive. Im not payin that much when my mother and I have the combines skill to make this.
Omg! Love outfit but $72! My grandma can make a look a like one that is even better!
My daughters and I love this outfit, but at that price it is just too expensive for an outfit. I am hoping they won’t sell and will put them up for sale sometime. If it was like 45 or 50 dollars I would seriously consider buying one.
Gorgeous outfit, but soooooo expensive! It’s sad how so many of the AG things are over-priced…
Jessica
xx
@Ava Yeah, it does look a little fairy princessy kind of thing. It reminds me of a Barbie outfit.
@lila smith I understand your dilemma.
Absolutely brilliant dresses, but no stores near me. 🙁
Hi I’m new to the account at Doll Diaries but I’ve been on this site for about a few months. I absolutely love this dress! But everything from American Girl is overpriced but to me, this is actually a good deal! For top notch quality from American Girl, you get:
A winter cape with velvety fur and satin and a snowflake pin
A sparkly dress with blue satin and silver sequins
Satin gloves to match the outfit
Silver dainty slippers
Tiara
I would buy that (I’m going to the American Girl Place for Thanksgiving as an early X-mas gift) so I’ll send you a review!
I was just in the KC AG store Saturday and there was nothing remotely like this in the store. I know, I looked all over it. I think it is to high priced for me, and I tend to like clothes girls today would wear.
I went I that too! I got that outfit and it I really cute!
I agree with a lot of people, $72 for a dress like that is a lot. I won’t even buy an outfit from American Girl if it’s $30. If it were way cheaper I would buy it. I think its pretty.
wow. i love them so much!
but the price is so high 🙁
To pricey for me!
Booksandagdolls–Welcome to DollDiaries!!!
I think it is ridiculous that they will not sale this other than if you go in a store. There is not one near me. I also am having surgery so a long drive is impossible and they were absolutely not accommodating. If my daughter did not just love AG, I would avoid buying anything because I felt so frustrated with this. My daughter would love this but should I pay nearly twice the price to get on ebay all because AG refuses to sale it to me who is physically unable to get to the closest store which is 3.5 hours away?
I do think it is lovely and high priced but was willing to pay for my daughter.
DAF – call a personal shopper at your nearest store and explain your situation – chances are they will accommodate you.
I ordered the set through a personal shopper since I’m in an area with no store. I also asked them to add the summer store exclusive because they had some left over. It never hurts to ask:).