Love ’em or not, Monster High characters are finding their way into the hearts of girls everywhere. As a Mom who really DID NOT like Monster High dolls when I first saw them, I can honestly say, they are growing on me. Why? If you really read the messaging and brand packaging of the characters you’ll see that there has been a lot of thought, humor and tween/teen positive messaging built in. Yes, they still wear weird outfits, have unrealistic body proportions, and are not something I would buy for a six year old, but I’m finding more good than bad lately.
This month Monster High has partnered with the Kind Campaign, a movement dedicated to ending bullying through kindness – to spread the word that it is cool to be kind. Since Doll Diaries is all about dolls and giving girls of all ages a place to keep that love for dolls alive, I thought it only fitting to help spread the word about the campaign by sharing it with you.
Let’s start with a video by Kind Campaign founders Lauren Parsekian and Molly Thompson about the campaign and the partnership with Monster High. Click to watch here or on YouTube.
Monster High also launched a special Kind Campaign-themed webisode to kick off October which happens to be Anti-Bullying month. The new webisode stars animated monsterfied versions of Kind Campaign founders Lauren Parsekian and Molly Thompson, in which they host a Kind assembly for Frankie Stein, Draculaura, Cleo de Nile and the rest of the Monster High students. Click below to watch here or on YouTube.
What can you do to be part of the kindness? Monster High has put together Kind Checklist of ways you can spread kindness at your school and with your friends. Click on the checklist image to download it for yourself. Check the Kind Campaign website, too, for information on local mother/daughter events, Kind clubs in the schools and more about the campaign in general.