Madame Alexander’s My Life As 18″ Dolls

The Madame Alexander doll company has a line of 18″ play dolls called Favorite Friends that they sell through their website and doll stores, but they also produce a few different lines of similar dolls and sell them through large retailers such as Target, Wal-mart and others. Last year they had the PlayWonder line at Target and a similar line at Wal-Mart, however this year I have not seen a new version at Target but a line called My Life As has shown up at Wal-Mart. Madelon was at Wal-Mart last week and took some photos of this new line for us.

My Life As Dolls from Madame Alexander at Wal Mart

The dolls have a very sweet, but distinctly Madame Alexander, face and come dressed as gymnasts and ballerinas.

My Life As Dolls from Madame Alexander at Wal Mart

Isn’t the ballerina sweet. While their faces have the typical Madame Alexander look, they have rounded them out a bit more making them much cuter in the process.

My Life As Dolls from Madame Alexander at Wal Mart

This little gymnast could pass as Olympic Champion Gabby Douglas, don’t you think?

The individual outfits sell for $9.99 and are cute.  Madelon commented that the pants were a bit hard to pull on the American Girl dolls, but the quality is good for ten dollars. They fit Journey Girls and Springfield Dolls a bit better.

The camping outfit is cute – the pants are a little snug on the American Girl dolls.

But it fits more comfortably on the Journey Girl dolls.

For $1.97, how cute are these beach sandals?

They have fabric covered horses for less than $20.

Never Grow Up also did a great review on the Wal Mart My Life As dolls – you can read her review here.

While I don’t expect the quality of these dolls and their accessories to be equal to American Girl or what I consider to be other top lines, but they do appear to be a good value for the price and a less expensive way to add on to an existing collection.

Thanks Madelon for taking the time to send these in!

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  1. Firstie!!

  2. Would u like me to send a pic of the Madame Alexander backpack trench coat outfit and rollerblades I got?

  3. thirdie!

  4. Sure Chloe!

  5. This is a adorable set of dolls! and the horses, I just love them!!! Secondie!

  6. Sorry Maddie, thirdie

  7. Cute!

  8. 5! Really cute faces

  9. I love them .Does anyone know where to buy in the UK

  10. Cute! I love the camping outfit!

  11. I saw them at my Walkmart, but they didn’t look all that appealing. Doesn’t help that they were not in neat rows on shelves, but it almost looked like the employees just dumped them there. I didn’t even realise they were MA!

    That said, I did look at a few of their accessories, and they’re really cute. I was tempted to buy them, but I’d already spent $30 on Lauryce that day.

  12. the ballerina is so cute!!!

  13. That’s really cute. I think I may go to walmart and look.
    I wish Springfield would make a horse. I really want one.

  14. No Walmart near me, and no car, darn it. I’ll see if I can find one on vacation. I think they’re kinda cute. Their faces remind me of the Pottery Barn Gotz dolls. The Friends Boutique faces looked a little pushed in. I don’t need another doll, but I wanna check out clothes. Too bad that camping shirt isn’t sold separately. It’s pretty groovy looking!

  15. The horses look like some little kid cut the hair

  16. I wanted something from the FB line, but I guess they are gone now. I really wanted this peace shirt. Oh well.

  17. But I do like the price of the horses. I am gonna check it out soon……………………

  18. Those little gymnasts are cute!

  19. I love the ballerina! Char, do you think you could do a giveaway for one of these dolls and a couple of their outfits? Lol : )

  20. The gymnasts are cute too! Their hair looks like it is very nice quality. I love the pajamas and camp outfit! Lol :)

  21. Also, I will ask my mom if we could go to Walmart today! They are dollmazing! :)

  22. I was at my Walmart today. We picked up the cute “jelly” shoes, the camping outfit and the gymnastic outfit, you can buy it separately!

  23. Cheryl – that is great to know!

  24. clothes r cute

  25. StoryTeller says:

    If the pants are a little snug on AG, do you think they would fit Carpatina or Magic Attic?

  26. I am guessing they will easily fit them and may be a little big. But for the price, it would be worth trying. If I ever decide to go to Walmart I may pick up an outfit to try.

  27. i miss play wonder. I liked emma

  28. Cool. I love those horses they look much more realistic than AG horses. I ride so I would know.

  29. Thanks for the link, Char! :) I’m really excited about what I’ve seen from this line so far. :)

  30. I bought a few things from this line yesterday………. boy am I impressed!
    I’m gonna buy a lot of things, and keep a look out on my blog because I’ll post about it and then I’ll send in pictures for Sunday.

  31. I saw the horses……. I couldn’t pass! They are better than the OG ones. I had one a few years ago and it split in half.