I’m home from Toy Fair 2012 and don’t even know where to start with sharing all the photos and great information I got while I was there. Well, I do now!! I just got off the phone with one of my good friends whose daughter is in the middle of her third chemotherapy treatment as I type! She is a freshman in high school and one of the strongest, most beautiful and most inspirational girls I know. The great news is that Katie’s most recent scan came back clear so she has definitely won this battle with cancer, but her fight is on-going and this will always be part of her.
For Katie and all the other children who have or have had some form of cancer, MGA has heard you and has made six absolutely fabulous dolls JUST FOR YOU!!
This is the poster that was hanging on the wall in the MGA Entertainment area of Toy Fair. I stopped by their area in hopes of getting a little more information about these little beauties. I was so impressed that their PR Rep, Susan, immediately welcomed me in, answered all my questions, let me see the dolls up close, pick them up, pose them for photos, and even wanted to see photos of our friend Katie. MGA has officially WON MY HEART!
Here are the True Hope Bratz® dolls – Cloe™, Yasmin™ and Cameron™ – aren’t they neat? Honestly, I have never been a huge fan of the Bratz line – some of their dolls are okay, but some I found a little too “grown up” for the audience they targeted, however these three are by far the best Bratz yet. As you can see, each one is hairless and comes with a cute hat to keep their heads warm and stylish. They also come with a bracelet for their “owners” that shows their support for boys and girls who are bravely undergoing treatment for this horrible disease.
And here are two of the True Hope Moxie Girlz™ dolls – Jaxson™ and Sophina™ showing off their style. MGA Entertainment is going to donate $1 for everyone of the True Hope dolls sold to the charity City of Hope as their way of helping build awareness and raise funds for cancer research.
Another photo of True Hope Moxie Girlz Sophina™ and Avery™.
I was talking with Susan about the the True Hope line and asked why MGA decided to make these dolls now. She explained that MGA heard about the ever growing Facebook campaign calling for a “Bald Barbie” and that their competitor didn’t seem interested in taking on the challenge. MGA Entertainment is a smaller company that can respond much quicker to the needs of the marketplace. Once they heard the public’s passionate call for a doll that children who are going through cancer treatment (or have gone through) could truly relate to and get comfort and inspiration from, they started working on the prototypes and getting the dolls ready for the marketplace.
The “True Hope” line of dolls will be available for sale at Toys R Us in June 2012 and I predict they are going to be a resounding hit! The number of lives that are touched by cancer each year is staggering – having a doll they can hold and find strength or inspiration from means a lot to a child – and a parent.
Visit the Moxie Girlz Facebook page and tell MGA Entertainment thank your for listening! I can not wait to see these in stores this summer and I know who I will be buying one for – the strongest girl I know – Katie!
Wow, this is amazing! I’m so glad finally one company has made a cancer doll.
I have never been through cancer, but I can understand how much pain a girl can go through 
I love these dolls! Thank you for the post!
So cool, I’m definitely getting Avery.
I’ve never been a fan of the Bratz and Moxie line, but I respect the cause this represents, as I lost my mom to cancer 2 years ago. And congrats Katie for a clean bill of health!
i don’t like Bratz at all! and my mom doesn’t ether just because of the name! lol! but that’s kinnda cool! lol!
OK–These are fabulous. Thanks for posting about these!
Oh, I love these! I have never been a real fan of Bratz or Moxie Teen, but this dolls are honestly and truly the prettiest dolls in their entire line. I do hope Barbie makes the Cancer doll. I have never had cancer, but I can understand the pain and depression that little girls could go through, seeing that doll lines have all perfect dolls with long, glossy hair. I hope Katie gets well!!
I love how one company made a cancer doll And Katie god bless you and congrats to wining the battle of cancer
I do not like these dolls. The faces are weird.
However, I do aplaude MGA for making these though, and since I have one of the things these dolls raise awareness for, I might have to crack & buy one.
i heard they were gonna do this with Barbie too!
I am super excited. I lost one of my best friends, Isabel “Issy”, to cancer last year, and another one of my best friends, Aubry, is battling cancer. I’m glad there’s something I can have in memory of Issy. I already have a wigless Nicki I use as Aubry. I am so excited! Aubry is getting one for her birthday from me!
I think Katie should get one but it might remind her of cancer too much.
Caitlin – but it can also remind her of what she has been through and the inspiration she has been for others.
Amazing!!!!!!!!!!!!These really show there true understanding and love for girls!!!!!!!
Awesome! I’ve been saying for a while that American Girl should make a doll with cancer.
Kellee: I was thinking the same thing, except with Maplelea. They should make one from Newfoundland, and she should have Cancer, and be wigless. Maplelea, c’mon- You know you have to!
Tell Katie that every single one of my dolls says congrats!
Thats so sweet I have always never been allowed to get bratz dolls bevause of there makeup and clothes thats not really age aproreat but these dolls are super sweet and there makeup isnt Pl crazy
Yeah Char your right. She would probley make her friends jelous with the awsome doll that represents her.
I’m so proud for MGA and Bratz for making these dolls. I’m going to buy one myself and put it up for display. I wish I had a FB to thank them.
So cool!!! I will have to get one!!!
happy valentines day! Sunday was my grandma’s birthday. She died of cancer in 2005. If only American Girl would do this
Melody- your tottaly right.
Wow! I’ve always loved Bratz, I have like 30. Plus I’ve also experienced Cancer and Chemotherapy. [ I've been Cancer free for almost a year now!]
I know that these are a definate buy for me!
Oh and are those bracelets by any chance a reference to Beads of Courage?
I think they are
Awww that is so wonderful! My Grandfather passed away a few years ago from pancreatic cancer and I wish there was some way to stop it right away. I’m going to get one of these dolls ASAP, and I won’t even be afraid that when I tell people at school about them that they will make fun of me, its a great cause and a great product.
It’s wonderful that MGA made these to raise awareness about breast cancer!
That aside, these bald dolls might be a hit among crafters and collectors as well. High-end Japanese, Chinese, and Korean dolls (like BJDs) ALL come bald. That lets collectors choose which wigs to style them with (or no wigs at all!) For Barbie dolls, many customizers prefer “clean” heads like these, because you can design a 100% customizable hair-rooting pattern for them (like mohawks, which you can’t do on a shaved Barbie head due to all the holes!)
Simply put, bald dolls have the most style options available. I’m sure that collectors and customizers will appreciate that along with families fighting cancer.
Roxy – I love your site! I have just bookmarked it for future reference.