The BFF Doll Company is a relatively new doll company that offers an 18″ vinyl play doll that has an arched foot and can wear high heel shoes. They sent me two of their dolls and some of their outfits – one to review and one to giveaway. The giveaway will be done separate from the review and will be posted soon.

BFF Doll Company

The BFF Doll Company dolls are packaged in a zebra striped doll box and were zip tied into the box. First impression is that they are like so many of the 18″ play dolls on the market – they have a cute face that will appeal to some and not to others. (This is the brunette doll we will be giving away in a separate post in the next few days).

BFF Doll Company

The BFF Doll Company dolls come dressed in a cute zebra striped dress with turquoise trim, zebra print high heel sandals, full length gloves, a bouquet of flowers and a brush. Oh, and her ears are pierced.

BFF Doll Company

This is Jessica, also known as the mystery guest at our doll masquerade ball last week. Here she is in her meet outfit, standing by herself. The high heel sandals in her meet outfit have a hard, clear acetate-like bottom and were very difficult to get balanced on our wood floors. She stands better on the carpeted surfaces.  I am not sure exactly what her hair is made of, but it feels high quality, hasn’t tangled, has a nice curl to it and is very natural looking. Her eyes close when she is laid down.

American Girl vs BFF Doll Company

Our American Girl doll (MyAG #39) wanted to try on those cool high heels Jessica had! So Jessica put on a fancy purple gown with pearl straps, sequined waist band, long gloves and purple high heels. The American Girl doll can wear the BFF Doll Company clothes just fine – its a good fit – and the high heel sandals fit, but make it almost impossible for Callie to stand up straight or stand up on her own. The BFF Doll Company dolls remind me of slightly older dolls – maybe 15/16 year olds who are into pageants, because I don’t know too many 10 year olds that wear high heels like that and their faces are a bit thinner which makes them look more grown up.

American Girl vs BFF Doll Company

It wasn’t long before Callie was complaining that her feet hurt and that she really needed to have a seat. Plus this photo gives you a better view of the BFF Doll Company’s high heel shoe.

BFF Doll Company

American Girl dolls are not known for sitting like a lady – as you can see from Callie in the previous photo – but the BFF Doll Company dolls are even less lady like when it comes to sitting down. I do love this mint green dress with the matching mint green shoes. Very pretty for a special event.  Also in this photo you can see her arm sockets.

BFF Doll Company patented feet

Let’s talk about the one thing that sets the BFF Doll Company dolls apart – their feet. They actually applied for and had the patent for the arched foot for 18″ dolls approved. It is a pretty neat feature and if you are looking to add a unique 18″ doll to your collection, this certainly makes the BFF Doll Company girls unique. Just like the AG dolls can wear the BFFDC high heel shoes, the BFFDC dolls can wear AG and other 18″ doll shoes. The only thing is, you may have a difficult time getting her to stand on her own. And while the BFFDC’s high heel foot is unique, I don’t think it makes her better or worse than flat footed dolls – just different.

BFF Doll Company

Here are the doll’s legs. They did a good job on her knees and the subtle skin blushing on top of her feet and on her knee caps. Nice touch!

BFF Doll Company

Now the one area I am really disappointed with is her wig. For a doll that costs $100, I would expect her wig to be put on with much more care. Like I said before, her hair is nice – better than average quality, however, it is just a glued on wig and the glue was applied very sloppily in this case. Now, I was able to remove the excess glue very easily by just rubbing it, but that is something that should have been caught and fixed in the factory.

Her limbs are made of a slightly softer vinyl than AG, Madame Alexander, Springfield, and Maplelea. You can can actually squeeze them and the vinyl gives.

BFF Doll Company

Every girl needs fuzzy slippers – after all. you can’t wear high heels to bed! They sent us the Satin PJs that come with puppy dog slippers. They slippers are cute and there really is a little doggie face in there, its just hard to see in this photo. The doll can stand wearing the slippers if she is on carpet, but the slippery kitchen floor was not a good idea.

In summary, the BFF Doll Company dolls are nice. I think overall they are good quality (minus the wig issue) and make a great friends for your other 18″ dolls. They retail for $100 and right now the only place I know you can purchase them is through the BFF Doll Company website. The outfits they sent us to review were also very nice and I have to say, I really think the high heel shoes are fun.

However, I will say they really need to hire some professional help in the marketing department – starting with their website! It does not appear to be written by someone who is knowledgeable about their market or the product. The focus should be on the quality of their own dolls and not a constant comparison to their competitors. Additionally they are selling clothes/accessories from wholesale suppliers like Sophia’s and claiming them as their own designs. Dolls are a very subjective item and it is very hard to justify saying a certain doll is better than another.

I will be posting the giveaway soon.