Barbie Store Opens at the Mall of America

Barbie store in Mall of America

As part of Barbie’s 50th Birthday celebration, a retrospective exhibit of Barbie called “What a Doll”, as well as a full Barbie store opened October 2, 2009 in the Mall of America. The store is scheduled to remain open through the spring of 2010.

The store features a full range of Barbie dolls as well as t-shirts, accessories, toys, jewelry and just about everything a Barbie Girl could ever want!!

What is going to be interesting though – is that the American Girl Boutique and Bistro is also located in the Mall of America. Both stores are owned by Mattel. I wonder if the opening of the Barbie store will have any impact on the American Girl B&B? Will they co-exist peacefully? I know my girls would be in heaven – two of their favorite brands under one roof. Actually make that three – as I am sure there is a Build-A-Bear store at Mall of America, too. Unfortunately, my wallet couldn’t handle the trifecta.

And, as usual, if you happen to be at the Mall of America and stop by the Barbie store, we’d love to see the pictures and we’d love it more if you’d share your trip report. Send them in to

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  1. Gracie says:


  2. Gracie says:

    I don’t really like barbies anymore but my cousin loves them.

  3. kelly says:

    secondie! thats so awesome!!!! now i really have to go to mall of america- after i save up for years lol

  4. Lena says:

    I think Mattel did it on purpose. They seem to want you to go to AG and buy something, but then notice the Barbie place and buy something there as well, or vice versa. They are a corporation, they want your wallet to hurt. I know mine would too. There are some collector dolls I want to get my hands on.

  5. Holly says:

    Well said Lena. Exactly what I was thinking.

  6. Bubbles says:

    Yeah, there’s a build-a-bear there. I go every summer. Oh no! I wonder if they’ll stay up until End of May. Then Maybe I can convice my parents on going…

  7. Bubbles says:

    Lena, Yeah if I went to AG Place at MOA and then saw the Barbie Store I would go running like a little kid goes running after the ice-cream man.

  8. Corin says:

    i love babw

  9. Corin says:

    and i love ag 2

  10. Anne says:

    I used to like Barbie but not anymore. I still like looking at all the dolls they come out with, though, so I’d go in and see. Smart move (marketing) for Mattel, as others have already said.

  11. Caitlin says:

    I would be in shopper’s heaven!!! I would spend so much money, very good move on mattel’s part. Barbie appeals to young girls as well as adult collectors. Same with American Girl. I’ve never been farther east than Florida, which is kind of south though. I’ve never been farther northeast than Florida (for Disneyworld in second grade!!) I suppose is best to say. Got to go, steak’s ready, yum!

  12. Lena says:

    Build-a-Bear is not owned by Mattel. You can loose as much money there as you want, but Mattel’s not gonna see any of it.

  13. alexis says:

    I don’t really like Barbie anymore but the store looks kinda cool.

  14. danielle says:

    Where is mall of america

  15. Sallie says:

    In Minneapolis, MN.

  16. Ava says:

    l love Barbie. Every once in a while l take out my huge box of Barbie clothes and spend hours making outfits. lt’s really fun because her clothes are so chic and stylish.

  17. balletlvr425 says:

    totally agree ava! exactly what i do! LOVE barbies! must go to the mall now!