American Girl is definitely ramping up its advertising efforts this season. In promotion of its InnerstarU line, American Girl has created a TV ad spot that shows girls interacting with their My American Girl dolls both online and offline in a variety of settings. Click below to view or watch it on YouTube:
What do you think of the ad spot? I think it is cute, and is definitely directed to promoting the new line by appealing to girls of today by mixing technology with the activities girls like to do.
Does it bother you that there is no mention of the historical dolls? I have heard some people are not happy with that, but the commercial is for one American Girl doll product, not the entire company.
Anyhow, I’d love to hear your thoughts on the ad spot! And what do you think of InnerstarU?