I just got this note in my inbox today:

Starting today, there is a new purchase with purchase doll outfit in the New York store. It is the CHOCOLATE CHERRY OUTFIT for the 18 inch doll. It includes the dress, shoes, cheetah collar and stick on earrings for the doll. You may purchase this outfit for $14 with any additional $30 purchase . In other words, if you would like 2 outfits, you need to spend $60 and then you can purchase the 2 outfits at $14 each.

You can only get this in the store or by contacting a Personal Shopper at American Girl Place.